Top 5 Fashion Games on Android in South Africa Q2 2022

The second quarter of 2022 saw intriguing trends in the performance of the top 5 fashion games on the Android platform in South Africa. Here’s a detailed look at their weekly downloads, revenue, and active user metrics, based on data from Sensor Tower.

Project Makeover experienced a notable journey in Q2 2022. Weekly revenue began at approximately $8.1K at the end of March and saw a gradual decline, reaching around $5.1K by mid-May. However, it rebounded slightly to about $6.2K by the end of June. Weekly downloads fluctuated, peaking at 3.9K at the start of the quarter and dipping to a low of 1.6K in mid-May before climbing back to nearly 3K by the end of June. Active users remained relatively stable, starting at 42.2K and ending the quarter at 36.9K.

For Covet Fashion: Dress Up Game, weekly revenue showed some variability, starting at $3.1K and ending at around $2.4K. Downloads were generally lower, beginning at 1.3K and fluctuating throughout the quarter, peaking at 1.8K in late April. Active users saw a slight upward trend, growing from 3.9K at the end of March to 4.4K by the end of June.

Pocket Styler: Fashion Stars had a varied performance. Weekly revenue started at about $2.6K and saw a decline, reaching around $1.3K by early June before ending the quarter at $1.2K. Downloads also showed fluctuation, starting at 3.1K, peaking at nearly 3K in early May, and ending at 1.8K. Active users hovered around 15.4K at the start and dipped to 12.7K by the end of the quarter.

Love Nikki-Dress UP Queen had a relatively low revenue performance, starting at $351 and ending at $195. Downloads were minimal, with a peak of 79 in the last week of June. Active users decreased from 3.8K at the end of March to 2.2K by the end of June.

Lastly, RuPaul's Drag Race Superstar had a modest revenue trend, starting at $157 and peaking at $330 in late April, ending the quarter at $260. Active users showed a declining trend from 2.1K at the end of March to 1.5K by the end of June.

For more insights and detailed data, visit Sensor Tower.